MS Plumbing & Maintenance

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Branding concept for a local plumber utilising a sharp polygonal water droplet mark contrasted with a soft, rounded typeface. The choice to use a water droplet came from wanting to use a simple piece of imagery that is very recognisable and widely associated with the Plumbing profession. The polygonal aesthetic was chosen in order to make the piece more eye-catching and a glassy, solid feel, the complete opposite of a liquid droplet, while the various shades of blue for the colour scheme was chosen to give it a calm, cool and watery vibe.

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